Serve First Solutions delivers credit card, debit card, and check payment processing solutions to assist businesses reduce operating cost and increase profitability. We offer best-in-class cashless payment services and prepaid products from industry leading partners. Our expertise in payment products and services allows us to advise small and medium sized businesses in diverse industries on how they can maximize sales and productivity. Serve First consults on strategy and planning to develop, integrate and implement payment processing solutions. Our individualized solutions meet the needs of the modern retail, B2Bl and eCommerce merchant. Serve First's customized solutions are designed to enhance merchants working capital and streamline operational efficiencies

Robert A. Beaton, President.

Serve First Solutions' Values Statement

We strive to deliver excellence to every merchant, every transaction, every time; all while making Serve First Solutions, Inc., a great place to work.

We emphasize the following Values -

  • Commitment to Team Members
  • Passion for Payments
  • Building Strong Relationships
  • Uncompromising Integrity
  • Entrepreneurial Spirit
  • Community
  • Accountability


Serve First Solutions, Inc. was founded in Los Alamitos, California in the Spring of 2002 and has been dedicated to exceeding our client’s expectations ever since. Serve First Solutions is powered by the industry’s #1 processor in the world, First Data Merchant Services, headquartered in Denver, CO. First Data is the worldwide leader in electronic payment solutions and settles more than 36 billion electronic payment transactions annually and over $1.3 trillion in sales volume for approximately 4.1 million merchant locations.


Serve First partners with industry leaders to provide easy and convenient options so merchants of all sizes can benefit from the vast opportunities afforded by accepting electronic payments. Serve First seeks out partnerships that add value to their own set of products and services. Serve First continues to expand into emerging payment method segments that include their Card Not Present Gateways, Mobile Payment Devices, B2B Check Services, ACH & Recurring Payments Platforms as well as PCI compliance.


Serve First is built on the assumption that the ability to accept credit cards for business is similar to legal advice, accounting, graphic arts and other bodies of knowledge, in that it is not inherently a do-it-yourself endeavor. Smart business people who aren't merchant solution specialists need to find quality vendors of reliable point-of-sale terminals, software, service and support. They need to use these quality vendors as they use their other professional service suppliers, as trusted allies.


Serve First Solutions is in the business of providing merchants with the tools, expertise, and solutions necessary to process electronic transactions by utilizing well-trained sales and customer service teams. Wherever merchants turn, Serve First is a step ahead with its client partners and the products and services we offer--providing payment processing solutions that enable merchants to accept payments anytime, anywhere, anyway--safely, securely and more profitably.

Community Involvement

Serve First Solutions not only strives to be a leader within the Payments Industry but within their community as well.

The Serve First family is active within several communities and donates significant time and resources to several different charitable organizations, including various Boys & Girls Clubs, Little League Baseball, Boy Scouts of America, The Alzheimer’s Association, The ALS Association and many more.

Because of our commitment to supporting beneficial non-profit organizations, many leading non-profits have turned to Serve First for their online donation needs. We offer a variety of services that can help your non-profit maximize every donation every time.

Proud to be the preferred payment processor of these Non Profit Associations…