Gift Cards & Loyalty Programs

Gift Cards

What is a Gift Card?

A reusable, stored-value card that enables merchants to have an electronic alternative to paper gift certificates. Our gift cards are composed of high quality PVC formatted to standard credit card size and thickness, which includes a magnetic stripe on the back that contains various card information.

How Does a Gift Card Work?

Gift Cards are sold to customers for their own use or can be given to family or friends. Cards can be redeemed at store locations just like a credit card and balances can be debited from the card upon purchase.  Cards are swiped through traditional credit card terminals and POS systems and payments are collected by the merchant at the time of sale.

Some of the many benefits of launching a Gift Card program:

• Increase sales and cash flow for the business
• Promotes impulse purchasing and additional sales
• Improves brand awareness within the community

Loyalty Program

What is a Loyalty or Reward Card?

Loyalty or Rewards programs are launched using a card made of PVC plastic that has a magnetic stripe on the back. The card can be used to accumulate points, dollars or rewards in a merchant’s store or business. The card can track visits, products purchased or total dollars spent. The merchant can predetermine the levels of rewards or points on the program.

Consumers visit the location(s) and present the card at the time of sale. The card is then swiped and the system adds the reward or dollar based credits to the card. After a predetermined level is reached or a particular product is purchased the customer can be rewarded with a credit or cash value on the card. These programs help merchants promote more frequent visits and spending at the merchant’s location(s). Merchants can also use the solution to track customer spending habits, measure marketing efforts and collect important demographic information that can be used to send special promotional offers.

How Does a Loyalty Card Work?

The card is issued or given to the customer at the business location. The card is then presented each time the customer visits and points, dollars or % amounts are added to the card based on predetermined reward levels that the merchant sets upfront. Only a few steps are required to capture the clients visit or purchase and the software calculates the rewards automatically without any time consuming steps.

One of the most important advantages of having a Loyalty solution is that merchants have the ability to collect important cardholder demographic information like: name, address, email, birthday, and other items to then assist the merchant with building a database of opt-in customers that can be directly marketed to on a periodic basis. Customers’ spending patterns can be tracked and special targeted offers can be sent directly from the merchant. The programs can also help promote special events, holidays, and slower days of the week.

Some of the many benefits of launching a Loyalty Card program:

• Enhanced image/brand reinforcement
• Promotes more return visits and larger average tickets in the location
• Creates better relations between merchants and their customers