Verified by Visa

Any merchant enrolled in the program that attempts to authenticate a transaction eliminates fraud liability on that transaction. This new program is certain to influence where consumers shop online.

For more than 30 years, Visa has opened markets by making payments between consumers and merchants easy - and safe. Security and identity protection are especially important to consumers. In fact, credit card security is cited as the number one reason why consumers do not make purchases online.*

Same Card, Added Safety Online.
Visa has developed a new online security feature called Verified by Visa that works with existing Visa cards. With Verified by Visa, consumers can rest assured that using their Visa cards on the Web is just as safe as using it at a local merchant around the corner. Additionally, participating merchants receive added protection from fraudulent chargeback activity.

Through the simple Verified by Visa checkout process, Visa card Issuers confirm consumers' identities in real time during transactions at participating merchant sites. And unlike other services that promise online security, with Verified by Visa, merchants initiate the authentication process. Shoppers don't have to load special software or open a digital wallet. So a simple and painless shopping experience is maintained for your customers.

When the consumer clicks "buy" at checkout, software installed on the merchant server recognizes registered Visa cards and the Verified by Visa screen automatically appears in the consumer's browser. The consumer simply enters his/her password and the password is verified. For more details, see How it Works.

Because Verified by Visa meets key consumer concerns - safety and protection - it's even expected to influence consumer choice of where to shop online.

Verified by Visa Purchase Demonstration - Download | pdf | 831k
Verified by Visa Data Sheet - Download | pdf | 447k