The leadership team serves to guide, support, and provide the vision to better suit our customer's needs. We have assembled a talented senior leadership team to meet the expanding needs of the cashless payment processing industry. We intend to stay abreast of the latest in the industry to provide our customers with cutting edge solutions to keep them competitive in today's market.

	President Robert A. Beaton Robert joined the SFS team in the Summer of 2008 and brings to the table a breadth of banking and finance experience. As President of Serve First Solutions Inc., Robert is responsible for the profitability of the company, forecasting and fiscal management. In the past, Robert was managing broker and owner of Chapter Real Estate in Studio City, CA. Chapter Real Estate specializes in real estate sales and finance in the Los Angeles and Orange County areas. Robert has a Bachelor of Science degree in Management and Entrepreneurship as well as a Masters of Business Administration from Chapman University in Orange, CA.
	Vice President Matthew T. Greco Like Robert, Matthew joined the SFS team in the Summer of 2008. Matthew brings experience in both the consulting and financial worlds having worked with a non-profit consulting group out of Memphis, TN and JP Morgan Chase Bank in Newport Beach, CA. As the vice president of SFS Solutions, Matthew overseas the sub ISO sales team and establishes referral partners. Matthew graduated with honors from Chapman University in the city of Orange, CA with a degree in Business Administration.
	Managing Partner Robert M. Curry Robert Curry joined Serve First Solutions in the spring of 2002 as the Chief Financial Officer and currently holds the position of Managing Director on the SFS board. Prior to joining Serve First Solutions, Mr. Curry was the Vice President and National Sales Manager for First Union Small Business Capital. In that role he supervised a national network of nine regional offices and was responsible for operations, loan originations, division profit and building relationships with companies nationwide. Mr. Curry was responsible for over $200 million in transactions during his career with First Union.
	Managing Partner Gerald M. Greco Gerald joined the SFS team in 2004 and currently holds the position of Managing Partner of the board of directors. Gerald has over 30 years of experience in business ownership and sales management. For over twenty years, Mr. Greco owned his business with annual sales in excess of $45 million and managing a staff of 175 employees. Prior to owning a business, Mr. Greco held the position of Vice President of Development for Great Equity Financial, a financial services firm. In this role, he developed the western part of country with responsibilities of recruiting, training and building a national sales and management team and developing new business.